Content Marketing: 7 Free Tools For You Probably Didn't Know About

7 Free Tools For You Probably Didn't Know About

If we imagine the internet like a giant circus with all the amazing tricks, content is a magic in it. That thing that makes you stay and want more. No one wants to see boring or “already seen" shows. Audience aims for a fresh, inspiratory, original content that speaks to them and identifies all their needs.

Welcome to the digital age, where content marketing is a must for anyone starting a new business.

You’re a ringleader, so good luck.

Content marketing has become one of the most important parts of attracting the attention of your target audience. Every marketer and business owner is trying to create enough content, get the desired engagement, and find creative ways to innovate. And yet, there are days when you struggle to reach your audience and generate leads. With constant changes to Google’s search engine algorithm, how fickle target audiences can be, and the unstable popularity of mobile devices, content marketing can feel like a show to keep up.

It surely is.

7 Free Tools For Busy Content Marketers

Research shows that that 70% of B2B marketers are creating more content than they were the year before, and 54% find it difficult to produce engaging content. (

Every information that is published in association with your brand is important, whether is a blog, whitepaper, eBook, infographic, video, Social Media post etc. And yes, your approach have to be focused on creating and distributing valuable, relevant and consistent content to attract a clearly defined audience. Today, you need to go even beyond that to get noticed and recognized.

We will break down a couple of tips and tricks how to write content that is going to generate leads on social media and other content platforms. So here are 7 free content creation tools that will help you to make engaging and unique content.

1. Visme

7 Free Tools For Busy Content Marketers

With Visme you can create really attractive and amazing presentations, reports, infographics, web content, product presentations and other engaging content. The free license supports up to 3 projects at a time. Instead of using free Visme tools and templates, I recommend creating your own. To get rid of the Visme sign, you will need to become a premium member.

2. Canva

Canva is a great way to create content using free design modules. If you want to purchase premium designs, you will need to pay $1. It’ s really simple to use and very efficient in business deadlines. It’s easy to copy over an existing image and tweak and adjust small things for each new post.

3. QuotesCover

People love quote pictures. Make inspirational quotes for your blog or social media posts in just a few steps. Quotes definitely rank higher among other content and do inspire successful content.

7 Free Tools For Busy Content Marketers

4. Giphy

I can ensure you that gifs are making miracles right now. Make your own animated gif or sticker with Giphy or just browse something from their library. The thing is that people love content that is humoristic and fun. If you’ re able to put a smile on their faces, then you are not going to have a problem to make your post shareable. Gifs are making your approach friendly and interactive at the same time.

5. Thinglink

It allows you to make a profile and add rich media links to your images. This freemium interactive solution increases your engagement and allows you to test the potential of interactive images for up to 10 000 views/per month. Tag images to make them more engaging with links to music, video, text, images, Twitter, Facebook, shops and more using Thinglink.

6. Content Idea Generator – Portent

All of us went trough the situations when we felt stumped for ideas. You can not think about something that is good and fresh. You feel like you’re repeating yourself. Content Idea Generator has a solution. Type your keyword into this free tool to receive a post prompt and strong headline that is going to be click-worthy. This can be helpful for bloggers or any kind of public speakers, however, is’not something you can rely on every time.

7. You are THE TOOL!

There’ s a lot of content tools that you can use to make your work easier and on another occasion, we are going to write more about them. The truth is, they are more or less useful and you will have to find the one that fits your business needs the best. In the end, the main tool is to create high quality, inspiration, and unique content is YOU.

Work on your writing skills and create your list of inspiratory sources. If you need a little help you can use Storify where you can find live blog events and curate hashtag content.

Final thoughts

Tools are essential for ensuring quality when it comes to content marketing. Your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done. The biggest cost of content marketing success is time. There are a variety of content marketing tools, services, and applications available and we will talk about them in some of the next posts.

So, what is your favorite content tool?

Graphics credit: FreePik